Visitors immersed themselves throughout 10 dream-themed sets and posted their explorations through fields of soaring clouds, cotton candy-filled laundromats, and expanding galaxies. Project managed creative teams to deliver effective messaging through short films, social media, web, CRM, and printĪt the forefront of an emerging content-driven experiential market, Dream Machine launched in 2018 in Brooklyn, NY. Strategized and led marketing initiatives based on ticketing and marketing data Sourced production, operational, and marketing vendors and managed relationships and contracts Implemented operational and creative protocols to ensure creative concepts translated to the guest experience Designed organizational systems, hired and trained +100 staff for operations and theatrical performance Sourced, onboarded, and managed an 85-person production team for construction and creative build Concepted storyline and creative design for 20 immersive sets and aligned experiential flow according to operational and business goals Developed creative and business strategies based on market trends Formulated business and creative pitches with CEO/Creative Director for capital raise Throughout the creative and operational process I: Over the course of the entire project, I sourced and maintained loyal vendor relationships and integrated them into impactful and collaborative solution-oriented teams to execute creative ideas and reach our business goals. As we neared launch, I accepted the additional role of Head of Operations to operationalize our creative and lead ongoing marketing initiatives to drive ticket sales. Upon receiving build permits, I supported in project managing the contracting and set build of a 17,000 sq. During the creative and business development phase, I produced creative for the “show”, brand, and aligned vendors and creative teams to execute corresponding multichannel marketing initiatives. Throughout this entrepreneurial venture, I worked directly with our CEO/Creative Director and Head of Production to execute a bold and large-scale creative vision from concept to launch. Sold +40K tickets, generating $1.7M in revenue in 8 months Interactive sets and installations were enlivened by a cast of immersive actors, who embodied fantastical storylines that blurred the lines between fantasy and reality. Upon entering their room, guests soon discovered the portal into the alternate dimension of “Elsewhere” and were transported back into 1966 where they experienced a whimsical version of reality. A bustling cast of eccentric motel staff guided guests through check-in, setting the stage with whispers of magical happenings and lore of the motel’s past. This trademark is owned by Good Enough Productions, LLC.Elsewhere at the Madcap Motel was a viral experiential entertainment experience in Downtown Los Angeles. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, November 8, 2021. The USPTO has given the ELSEWHERE AT THE MADCAP MOTEL trademark a serial number of 88618428. On Monday, September 16, 2019, a trademark application was filed for ELSEWHERE AT THE MADCAP MOTEL with the United States Patent and Trademark Office.
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